Our Team

Kelly M. Smith, CIC
Owner, KGS Insurance Services, LLC

Kelly founded KGS Insurance Services, LLC in 1998 after working in the Employee Benefits field for over 7 years. In 2001 she merged with three agencies to form Ameriben Alliance, LLC to offer a broader array of products with a focus on superior customer service.  She has over 20 years of experience in this field and she recently achieved her Certified Insurance Consultant license.  Kelly’s name is synonymous with Employee Benefits in Middlesex County.

Kelly is the current Chairwomen of the Middlesex County Chamber of Commerce Board of Directors.  She is a past chair of the Insurance Committee and she is also a member of the Chambers’ Healthcare Council and Legislative Committee.

Kelly is a member of ConnectiCare’s Small Group Advisory Council and a past member of Anthem BC/BS’s Producer Advisory Council.  Aside from being a business owner and working in her chosen field, Kelly is very active in various civic organizations within the community.

Kelly is the past President of the Board of Directors and Executive Committee of the Middlesex United Way. Throughout her tenure as a United Way volunteer, she has held positions on many boards and subcommittees. Some of the most recent being, Chair of the Nominating Committee, Chair of the Personnel Committee and Chair of the Community Impact Council.  She currently maintains a Board of Director’s position, is a member of the Campaign Development Team and also the Middlesex United Way’s Women’s Initiative. 

Kelly’s other civic involvement is with Middlesex Hospital. She is a Corporator, member of the Philanthropy Council and has also served as President and Vice President of the Community Council.

Her professional organizations include the National Association of Health Underwriters, Connecticut Benefit Brokers, International Foundation of Employee Benefit Plans, and the National Association of Women Business Owners.

Kelly’s distinctions include the Hartford Business Journal’s 2001 and 2002 Forty under Forty Award.  The 2005 Women & Families Center Community Service Award, The 2008 SBA Women in Business Champion of the year award and the 2009 Middlesex United Way Community Service Award.  She is a graduate of Middlesex Community College and has also attained credits towards a Registered Employee Benefits Consultant and Registered Health Underwriter at the American College, affiliated with the University of Pennsylvania’s Wharton School.

Keith J. Bell
Owner, Benefit Plans Unlimited, Inc.

Keith J. Bell, CIC – President of Benefit Plans Unlimited, Inc., founded in 1987, is Director of Communication for Ameriben Alliance, LLC.

Keith has over 24 years of experience in the employee benefit field serving in various management and sales and positions with employee benefit companies and insurance agencies.

Keith is a licensed Certified Insurance Consultant in the State of Connecticut. Keith was an employee benefit consultant to several boards of education and municipalities throughout Connecticut, as well as for private industry.  He is a past officer and board member of the Connecticut Benefit Brokers and the Connecticut Chapter National Association of Health Underwriters.

Keith is a Past President of The Bloomfield Rotary Club and The Insurance City Chorus. Keith is also Vice Chair of the Town of Bloomfield Filley Park Rehabilitation Committee.

He is a graduate of Fairleigh Dickinson University and lives with his wife, Eleanor, in Bloomfield, CT.

He enjoys playing golf, singing barbershop harmony and following his beloved New York Yankees.

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